{"id":9089,"date":"2025-11-12T00:00:00","date_gmt":"2025-11-11T22:00:00","guid":{"rendered":"https:\/\/sitgescb.protectfive.com\/sitges-confirms-its-mice-impulse\/"},"modified":"2026-09-30T12:11:18","modified_gmt":"2026-09-30T10:11:18","slug":"sitges-confirms-its-mice-impulse","status":"publish","type":"post","link":"https:\/\/www.sitgescb.cat\/en\/sitges-confirms-its-mice-impulse\/","title":{"rendered":"Sitges confirms its MICE impulse"},"content":{"rendered":"<p><strong>Sitges consolidates its MICE strength in 2025 with sustained growth and international return.<\/strong><\/p>\n<p><strong>The 2024 survey showed acceleration; the 2025 one confirms maturity. Sitges works well for congresses and conventions and seduces for incentives. We are a destination that excites and enamours.<\/strong><\/p>\n<p>Sitges reaffirms its position as a top-class MICE destination. The sectoral survey conducted in the first half of 2025 confirms this: the sector has grown, become consolidated and diversified markets, maintaining the positive trend set in 2024.<\/p>\n<p>According to data received from hotels and venues associated to Sitges Convention Bureau last year, the overall turnover of the MICE sector in Sitges grew by 36.10%, with venues heading the growth (up by 45.33%) and hotels and conference centres progressing more moderately (up by 25.88%). The figures mark a turning point: <strong>Sitges went from regaining events to accelerating in its attraction of more.<\/strong><\/p>\n<p><strong>2025 validates this evolution.<\/strong> Half of the hotels and conference centres associated to Sitges CB saw an increase in turnover, up by 6.45% on average. As for venues, 66.7% maintained their turnover and 33.3% saw strong growth, up by 12.5% on average. <strong>Overall, the destination continues to move in the right direction with stability.<\/strong><\/p>\n<p><strong>MICE is a key element of business tourism in Sitges.<\/strong> According to the survey, in the first half of the year, at conference centres it represented over 50% of business, almost 30% of the business at hotels and venues. This strengthens the trend also identified in 2024: venues have become particularly attractive spaces for incentives and experiential formats, while hotels and convention centres continue to act as bases for conventions and congresses.<\/p>\n<p><strong>Volumes of groups confirmed for the first half of the year are also up. <\/strong>Some 50% of associated hotels and convention centres attracted more MICE events than last year, while 37.5% saw similar volumes and 12.5% saw a drop. At venues, half maintained the volume, a third grew and 15.7% saw a drop. The message is clear: <strong>the market remains active and loyal to the destination.<\/strong><\/p>\n<p><strong>The international market is also growing.<\/strong> <strong>At hotels and conference centres, 50.28% of confirmations are international, compared to 43.93% at venues.<\/strong> <strong>The USA and Canada stand out particularly<\/strong>, as this is the first market for venues (15.02%) and the second for hotels and conference centres.<strong> The UK regains its leadership<\/strong> in hotels and conference centres and is also a key market for venues. The Scandinavian countries, Germany, Netherlands and France consolidate a solid European base.<\/p>\n<p>Agencies continue to be the main channel for attracting business: 53.2% for hotels and conference centres and 61.17% for venues. The corporate sector also plays a key role for hotels (32.99%), while the distribution is more varied for venues.<\/p>\n<p>As for the type of event, the snapshot is very clear. Conventions and congresses stand out at hotels and conference centres (48.13%). Incentives are the leading factor in venues (38.17%), followed by meetings and presentations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sitges consolidates its MICE strength in 2025 with sustained growth and international return. The 2024 survey showed acceleration; the 2025 confirms maturity.<\/p>\n","protected":false},"author":1,"featured_media":6292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307],"tags":[],"class_list":["post-9089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sitges confirms its MICE impulse | Sitges Convention Bureau<\/title>\n<meta name=\"description\" content=\"Sitges consolidates its MICE strength in 2025 with sustained growth and international return. 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